Evenium has built-in integration with Google Tag Manager (GTM), allowing you to insert your GTM tags without any coding required. 

Evenium triggers specific events in GTM for each page view, enabling detailed tracking and analysis.


Although Evenium has built-in integration with GA4, to collect Google Analytics data from your event, you must add your GA4 ID in the Evenium back office, even if GTM is set up on your website. See the GA4 documentation for more details.

Setup for the built-in Evenium event website

  • Click on the Configuration tab and then on the Edit Website option
  • Expand the Settings button on the left, then click on Web Analytics

  • Type your GTM ID in the Google Tag Manager container ID field 

  • Click on Save